Mobile SMS Marketing is only one feature on our Multi-Channel Marketing platform. To get the most out of our platform, you must acquire fans so that you can start your Multi-Channel Marketing campaign; including SMS marketing . One way to get contacts is to create OSPs (Online Sign-Up Pages). With OSPs you have an option to add custom data fields in which you can ask specific questions the OSP template does not ask. In this tutorial video you’ll learn how to create these data fields.